In late 2019, we added Agent Icon to our amazing array of tools available to Long & Foster agents at no cost. The system allows you to send an image via email and within minutes receive dozens of branded versions of that image, including ones with messages promoting your properties, client testimonials and more. Here are five ways to use Agent Icon for your social media.
The most common and obvious way to use Agent Icon, is to send images from your listings. Promote your open houses, properties that have sold and show off beautiful listing images.
Example post text: This beautiful property offers 3 bedrooms, 3 and ½ bathrooms and a full finished basement in the Belmont neighborhood. See it for yourself at this Saturday’s open house from 1-3 p.m.
When you attend networking events, such as ReCharge, make sure to take photos and use Agent Icon to brand them before you share them on social media. Update your audience and let them know you’re networking with fellow agents and taking time for professional development.
Example post text: Having an amazing time connecting with fellow agents and learning about new marketing tools at Long & Foster’s ReCharge conference!
Taking part in your office’s Community Service Day event? Or even just a local event that supports your community? Let your followers know that you’re taking time to give back and care about the neighborhood where you live and work.
Example post text: Another fantastic community service project is in the books! Did you know you can help Women Giving Back by making a donation or taking time to help sort donated items?
Use your own photos to celebrate fun holidays like Bagel and Lox Day (shout out your favorite local bagel shop), Eat Outside Day (show off your neighborhood restaurants with patios) and Puppy Day (for those whose camera roll is filled with photos of their dog).
Example post text: Gordie wishes you all a happy Puppy Day! Let’s share a thread of puppy photos!
Tips for Followers
Offer your wisdom to your followers using photos of your listings or your own home. Whether it’s a tip about buying, selling or home maintenance, your audience will benefit from your knowledge and expertise.
Example post text: If you’re considering selling this spring, start planning now. Work on decluttering your home and put any items you don’t need in storage.