Keep Your Online Presence Up-to-Date

When’s the last time you updated your profile picture on Facebook? How long has it been since you refreshed your career expertise on LinkedIn? What about your biography that’s displayed on your agent profile page on LongandFoster. com—when did you last change that?

With social media and the digital space becom­ing more and more important in everyday business, it’s critical to keep your online profiles up-to-date. Here are five quick fixes to make your social media accounts and online profiles shine this summer.

Update your biography. Make sure to add any new awards, designations or honors you’ve received in the past year. You should also con­sider mentioning any of your areas of expertise, such as working with first-time buyers or listing luxury properties. The more information you can share about yourself and your experience in the real estate industry, the better.

Add a professional headshot. This way your would-be clients will know what you look like before they meet you in person. It’s also key to have a recent headshot—while you might love your headshot from 10 years ago, your appear­ance has likely changed in the time since then.

Check your contact details. Is your email address and phone number correct on all your online profiles? If not, you might be missing potential leads and customer inquiries. Make sure your accurate phone number and email address are included on all your online profiles.

Change your Facebook cover photo. Take advantage of Facebook’s cover photo section to highlight who you are as a professional and an individual. Not sure what picture to post there? Long & Foster has several branded cover photos that you can download and use, and you can access these on the Café.

Post a status update. If it’s been a while since you’ve shared anything on Facebook, Twitter, LinkedIn, Instagram, Snapchat or whatever other social media site you use, now’s the time to do so. You can share the latest market report for your neighborhood, giving your followers insight on the local market, or one of Long & Foster’s latest blog posts, adding your own thoughts on the piece to personalize it.

And don’t forget to follow Long & Foster Real Estate, Long & Foster Insurance, Prosperity Home Mortgage, Home Service Connections and our title affiliates on social media! Each of these companies share valuable and useful information on their social media accounts that you can easily re-share with your followers.